A picture of the Loo Gala 2023

Look Gala 2023

LOOK 2023 had a very specific aesthetic based on the Brutalist art movement which is known for its celebration of raw materials, textures, and what some consider to be a cold, harsh design style.

We developed a concept which enveloped Contemporary Calgary, a work of brutalist architecture itself, in strident lighting in order to evoke a jarring feeling as guests moved through the space.

Much of the inspiration for this design came from a combination of client requests and the restrictions of the space. We accomplished the client goal of having well-lit models and dancers despite working with a low ceiling through innovative ways of hanging the lights. The dancers were lit in a very sculptural way, using light to paint their bodies which in turn gave a 3D effect to the lighting itself and enhanced the drama of the performance.

The LOOK 2023 Gala had a huge impact on the community of Calgary, raising over $1 million dollars through a combination of ticket sales and the most successful auction to date.